Jiva Tattva means “the essence of life” — jiva is life and tattva is element or essence. We are a farming family from Daurala in Meerut, Uttar Pradesh, and our journey began with mustard oil.

Our ideology

भरोसे से बड़ा कोई मुनाफा नहीं। — No profit is bigger than trust. We believe every family deserves simple, honest food. That is why we keep our range small and make each product with care.

Our philosophy

• Start with the seed: mustard seeds sourced directly from farmers.
• Natural crushed: 100% mustard seeds, never blended.
• Nothing added: no added chemicals, preservatives or artificial flavours.
• Shipped from Meerut: straight to your kitchen.

Our brand identity

Every pack carries the product's Hindi name — पीली सरसों, काली सरसों, हल्दी, धनिया — because Indian kitchens speak Hindi too. Our colours come from the mustard field: yellow flowers and green leaves.

Logo theory

Our logo has a yellow base that stands for Mother Earth. From it, two streams rise and branch into five leaves — the five elements: earth, water, fire, air and space. The green stands for the nurturing environment that sustains life.

Find us

Jiva Tattva, 159, Gali No. 2, Daulatram Colony, Daurala, Meerut, Uttar Pradesh 250221 · WhatsApp +91 99904 51900 · FSSAI Lic. No. 12722051001020.